Privacy Policy

1. Introduction

This Privacy Policy explains what personal data is collected when you use the cherriva.com website and the services provided through it (together with the "Service"), how such personal data will be used and shared.

BY USING THE SERVICE, YOU PROMISE US THAT (I) YOU HAVE READ, UNDERSTAND AND AGREE TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 18 YEARS OF AGE. If you do not agree, or are unable to make this promise, you must not use the Service. In such case, you must contact the support team via e-mail to request deletion of your account and data.

2. Personal Data We Collect

We will collect all information you provide to us when you use our Service, create an account, enter any information in any forms on our website. We may also collect additional data that you provide when you contact our customer support.

When you create a character using our AI-based tools, you voluntarily provide certain personal data, such as character appearance settings, personality traits, and other preferences. We collect this data to provide you with personalized content and to improve our Service.

When you use our AI chat function or interact with any virtual character created by you or by other users, we collect the messages you send. This information includes your chat history, any prompts or inputs you provide, and any preferences you set during interactions. This data is used to provide you with personalized content, improve our Service, and enhance your user experience.

Usage Data. We also collect technical information when you access or use our services. This information may include your IP address, device identifiers, browser type, operating system, referring URL, pages visited on our website, the date and time of your visit, how long you spend on each page, and other diagnostic data. This information is collected to provide you with a seamless and personalized user experience, to improve our services, and to comply with legal obligations.

Tracking Technologies and Cookies. We use cookies and similar tracking technologies to track the activity on our Service and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

3. How We Use Personal Data

We process personal data to provide our Service to you.

We process personal data to respond to your inquiries, handle complaints, provide user support and communicate with you.

We process personal data to improve and customize our Service, for example, to analyze how users navigate our website and customize it, to develop new products and services.

We process personal data to detect, prevent, or investigate security breaches and fraudulent activity, to safeguard you and other users.

We process personal data if we are required by applicable law and, when necessary, to identify you, contact you, or bring legal action against you if you violate the Terms and Conditions of our Service.

We process personal data to analyse your use of our Service.

4. Sharing of Data with Third Parties

We may engage third parties to help us run our website, process payments and provide you with a smooth user experience. These third parties are authorized to use your personal information only as necessary to provide their services to us.

Additionally, we may share your personal data (i) if we believe it is necessary for protecting our rights or the rights of any third party, or if it is necessary to detect or prevent illegal activity; (ii) if the government bodies request us to do so under applicable law; (iii) if you otherwise consent to us sharing your data.

We may share your data with companies connected with us, for example, for marketing purposes.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy or to fulfil our legal obligations and resolve disputes.

Unless you request data deletion, we retain your account and personal data for as long as your account remains active. If you delete your account, your personal data will be erased or anonymized within a reasonable period, unless we are required to retain certain data for legal purposes, such as resolving disputes or fulfilling contractual obligations.

Conversation History and AI Interactions: The data generated during your interactions with AI characters, including chat history and prompts, will be stored for as long as your account remains active and 90 days thereafter to ensure smooth service continuity. However, you may request earlier deletion by contacting our support team.

If you have questions about data retention or wish to delete your data, please contact our support team at general@virixlabs.com.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, update, or delete your personal data. If you wish to exercise any of these rights, please contact us at general@virixlabs.com.

7. Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. This includes encryption, secure server environments, and regular security audits. However, no data transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. Children's Privacy

We do not knowingly collect personal data from anyone under the age of 18. If we learn that we have collected data from a minor, we will take steps to delete that information as quickly as possible. If you believe a minor has provided us with personal data, please contact us at general@virixlabs.com.

9. Changes to This Privacy Policy

From time to time, we may change and/or update this Privacy Policy. The date of the most recent update of the Privacy Policy will be indicated in this document. Please revisit this page periodically to stay aware of any changes to this Privacy Policy.

10. Contact Us

If you have any questions or suggestions about our Privacy Policy, please contact us at general@virixlabs.com